In a study of 639 adults in Australia, researchers identified some key demographic characteristics of problem sports bettors. These included: being male, not married, living alone or in a single parent family, having a higher education level and working full-time. These people were also more likely to bet large amounts of money frequently.
Usability of a sports betting site
Usability is a key factor in the success of any sports betting website. When users use a site, they need to be able to quickly access the markets and sports that interest them. That’s why sportsbooks should have mobile applications. These applications should be easy to use and include lots of features.
Demographic characteristics of sports bettors
Demographic characteristics of sports bettors include their age and education. Men age 18 and under place more sports bets than women of the same age, and men over 60 place fewer bets. A person’s income also plays an important role. Those who earn less than $50,000 are more likely to place fewer bets than those who make more than $100,000.
While these findings are not surprising, the findings do highlight some key demographic differences that may be related to the development of sports betting. For example, people who are not wealthy, never married, and in single-parent families with children are more likely to be problem sports bettors. Further, these high-risk individuals were also more likely to be males, live alone, and make larger bets.
Effects of advertising on children
Children who are familiar with sports betting advertising have described the positive messages they receive from these advertisements. They often said that these advertisements show people winning. The advertisements never mention anyone losing. Children also described the factors they should consider when placing a bet, such as the odds of winning or losing, the number of goals scored, and the ladder at the end of the game.
The present study had some limitations, namely that it was conducted on a convenience sample of children in a single location in Victoria, Australia. It therefore cannot claim to represent the views of all children. The sample was also skewed towards boys, which is considered the group most at risk of gambling as adults. However, the study found that the recall of betting and the knowledge of betting were similar in boys and girls. These findings point to the importance of implementing evidence-based education campaigns for children.
Effects of advertising on young men
Sports betting adverts can affect young men’s betting behavior, according to a new study. Researchers examined the impact of advertising in the Premier League and on a sample of young men. They found that young men were aware of increasing betting companies’ presence in football, and believed that these companies were targeting them. Moreover, they could recall brand names, offers, and the names of sports celebrities used in betting adverts.
As a result of their research, the authors called for restrictions on commentators’ quoting of sports betting odds during games, as well as restrictions on bonus bets offered by online bookies. The researchers said they hope the findings will help policymakers understand the need for action.